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    The Difference Between PR and Marketing & Why It Matters

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    What exactly is the difference between PR and marketing? Learn why every PR activity should align with your marketing efforts for an effective communication strategy.

    How to Nail Your Blog Format Every Single Time

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    An exceptionally simple guide on how to format blog posts to maximize engagement.

    10 Black Friday Marketing Ideas to Inspire Your Brand This Year

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    Make your Black Friday campaign one for the ages this holiday season. Consider these Black Friday marketing ideas for some seasonal inspiration.

    Where Branded Content Marketing Fits into Your Content Strategy — with Examples

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    Here’s a look at what branded content is and how it fits into a content marketing strategy, with a few prime examples of branded content.

    The 7 Functions of Marketing: A Field Guide (Infographic)

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    Brush up on the 7 main functions of marketing to better understand how your efforts impact just about everything your business does.

    How To Get Started With Organic Marketing (Infographic)

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    Don’t worry, I’m not going to make a pun about organic food and organic marketing.

    5 Internal Marketing Strategies to Supercharge Employee Engagement (Infographic)

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    Internal marketing represents the set of activities that promote an organization’s mission and objectives to its employees.

    The Evolution of Marketing (Infographic)

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    Take a crash course in the evolution of marketing. Explore our guide covering the history of marketing and how it has evolved over the years.

    The Essential B2B Digital Marketing Guide

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    B2B digital marketing refers to the practice of marketing products and services to other organizations via online channels.