Why Social Media Marketing Matters pt. 1

Why Social Media Marketing Matters

Your social media strategy should be a core component of your digital marketing strategy, simply because your audience – whoever they may be – is almost guaranteed to be on at least one major social media platform; 97% of digital consumers have used a social media network in the past month.

When you are active on the same social platforms as your audience, you have far more opportunities to capture their attention and demonstrate your value. Social media marketing is unique because it offers a direct line of communication to your audience. You can respond to feedback promptly, interest followers with entertaining content, thought-provoking questions or even social media contests that encourage immediate engagement and sharing.

At least, you can when you have a strong social media marketing strategy. That’s where Brafton can help.

Why Social Media Marketing Matters pt. 2

Brafton is a content marketing and social media agency that ties together key digital marketing tactics, including organic posting and social media advertising, as well as PPC, content marketing, videos, custom graphics and more. Taking a holistic approach to marketing allows each channel to work together to drive website traffic, increase conversions and enhance brand awareness.

With our social media management services, you will have a dedicated strategist who understands how to drive user engagement, expand your brand’s reach and network with micro and macro influencers in your space. We use a tiered system in which your social strategist will manage the social channel or channels of your choosing to create organic posts and/or social ads.

Wherever your core audience lives, Brafton’s social media experts can help you maintain a strong, active presence on those channels. We support Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google+, Snapchat and YouTube.

Social Media Management & Strategy pt. 1

Social Media Management & Strategy

Social media campaigns serve many essential functions in today’s marketing landscape, from brand awareness and relationship-building to targeted audience engagement and lead generation.

Here’s how social media management with Brafton works:

  1. Choose your social media accounts. Your social media strategist knows the nuances of each channel, how to strategically select them for your brand and the best ways to make the most of their performance.
  2. Review your goals and objectives. Your strategist will learn about your brand, product and service offerings, mission and values, and the goals you aim to achieve through social media channels.
  3. Create and implement a strategy. With the detailed knowledge of your brand as well as a keen understanding of how to utilise social media for various goals, industries and verticals, your strategist will develop a powerful social media strategy.
  4. Review, measure and adjust. A good social media strategy is flexible, and changes according to its performance. Your strategist will collect and present metrics on a monthly basis that show how your social strategy is performing and make recommendations on how to adjust your approach based on what the data says.

Social Media Management & Strategy pt. 2

The results of your new, robust social media strategy will go beyond increasing followers, driving website traffic and posting original and curated content on a regular basis. Your dedicated strategist also works to:

  • Participate in compelling conversations to enrich your social media presence.
  • Build rapport with existing customers to deliver a better brand experience and improve customer loyalty.
  • Answer questions from followers, customers and prospects.
  • Develop a comprehensive social media marketing strategy that delivers a true return on investment.
  • Spearhead social media platform management to optimise each channel.
  • Build out influencer marketing strategies, and manage relations with thought leaders in your industry.
  • Help maintain optimal settings for your social media accounts.

Through our social media services, you will not only improve your presence on your most important channels; you will also learn about the latest industry insights and become more familiar with social media marketing best practices.

Additional Social Media Options

One of the benefits of working with a full-service marketing and social media agency is that you can take advantage of a wide variety of social media services to support your marketing needs. From creating engaging social media content to monitoring activity across key platforms, we can help execute a comprehensive social media marketing plan that leaves no stone unturned. We work with our clients to determine the best strategies for their brands, and tailor custom packages to deliver the most effective social media services.

In addition to our basic social media management packages, we also offer à la carte options including:

Social media audit

Our social media strategists will review your current social activity and positioning to determine the best ways to grow
your audience and increase your reach. With a social media audit, you’ll receive a deep-level analysis of your brand’s
social media performance, identifying opportunities for improvement and ensuring your social media marketing plan delivers a clearly quantifiable return on investment.

Social media contest creation and management

Social media contests are excellent tools to generate
excitement about your brand and encourage direct interaction with your social media accounts. Your social strategist will work with you to determine the best direction to take your contest, then will plan, create and manage it. Social media contests are great for increasing followership, tracking leads and encouraging conversions.

Social media ad management

Paid social media posts can be an important complement to your
organic strategy. The social media experts at Brafton have experience creating and managing social advertising campaigns across multiple platforms. Whether you need Facebook ads,
paid Twitter posts, sponsored LinkedIn content or something else, they have you covered.

Follower pushes

Influencer marketing is an important part of a well-rounded
social strategy. Your strategist will conduct research to
determine which micro or macro influencers you should be following. By engaging with these people, your account
can reach a wider audience and bring in new followers.

Social listening

Social media marketing is, at its core, a conversation with your
audience. As any good conversationalist will tell you, listening to others is just as important as sharing your own insights.

Social listening means gathering information from across
various social channels to determine what people are saying about your brand, products or services and industry. This will
give your social strategist a better understanding of the conversations in which you should be participating. Social listening will also highlight gaps in the conversation that you can fill with your expertise. Finally, this practice will highlight any feedback your current or potential customers may be sharing online, and give you the opportunity to respond to it.

Social media posts

Good social media strategies are flexible by nature. There will
be times when you need to ramp up your activity to promote a new product or service, bolster an ongoing campaign or
to spread company news. Either instead of or in addition to a typical rolling social media plan, we can create individual social posts for the platforms of your choosing.

In addition to Facebook, Twitter, LinkedIn, Instagram,
Pinterest and Google+ one-off posts, we can help with
YouTube uploads, as well as the creation of custom Snapchat
geofilters and post-specific images.

Live tweeting

Live tweeting an event is a great opportunity to show thought leadership and demonstrate that you’re active and knowledgeable in your industry. Your social media strategist will live tweet the event you’re hosting or attending to keep your feed active and in line with the latest industry news. We can also supplement live tweeting with live blogging or real-time updates via other social media channels.

Social engagement videos

Social videos capture attention and encourage sharing. Our social media team is adept at creating eye-catching, entertaining social engagement videos that your audience will appreciate.

Custom reporting

Monthly reporting on your social media metrics comes standard with any of our basic social media marketing packages.
However, if you want a more in-depth look into your social performance, or detailed information about the progress of a specific campaign, we will gather this information for you and organise it in the most intuitive way possible.
This will help you and your social strategist gain a better understanding of how your campaigns are progressing and whether you’re on track to meet your goals.

Other promotional products

Social media marketing cannot be a stand-alone strategy. Our Promotions & Engagement Team can also share
your message by way of:

  • Press release distribution.
  • Email newsletter creation and management.
  • Email marketing management.

All à la carte options come with detailed performance reporting, along with suggested next steps and future campaign ideation.

Social Media Advertising

Social Media Advertising

Targeted advertising across major social networks is a highly effective strategy for engaging audiences, generating leads and driving conversions. Brafton social media strategists will create and manage all social ad campaigns on your behalf. Each campaign will include in-depth reporting across platforms and can feature custom imagery.

We have a variety of social media advertising packages to choose from, and are more than happy to tailor a solution to meet your advertising budget, goals and objectives.

Social Media Consulting

Social Media Consulting

Your social media consultant engages in social listening to discover insights regarding trending topics in your industry. This information can then be used to craft relevant, valuable digital marketing content for sharing with your followers.

Social listening also allows strategists to identify and assess your company’s reputation and that of its products or services across various social channels. Social media strategists will respond and interact with your target audience based on your brand guidelines and objectives.

Our social media specialists are available whenever you need them to help you finetune your strategy to generate more sales and produce more revenue.

You can also have your strategist join active social communities relevant to your industry on platforms such as LinkedIn. Strategists will engage influential members of these communities to organically grow your list of followers, expand your social media reach and help bring you one step closer to achieving your business goals.

Brafton social media experts can help grow your social media presence, supercharge your social media SEO and drive social engagement.

Ready to Start Creating?