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Users decide within milliseconds of seeing your site whether they’ll continue their journey with your brand.
Brafton is a UX design agency that’s dedicated to delivering design that dazzles and UX that converts.
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User experience is the most important consideration to make when creating or updating your website. No matter how much helpful information or useful features you might have on your website, user interactions are the ultimate measures of how effective your site is.
User experience design focuses on ensuring your website looks great, organises content intuitively and functions seamlessly. With these elements, visitors can find the information they’re looking for and feel encouraged to further engage your brand.
UX elements also impact SEO. Search algorithms prioritise features like mobile responsiveness and page speed – both critical for a good user experience. Additionally, poor UX leaves visitors frustrated, often increasing bounce rates and reducing time spent on page. These metrics also impact ranking in search engine results pages (SERPs).
Great UX supports digital marketing efforts by making interacting with your website a pleasant experience that users will be happy to repeat.
More than 70% of customer
journeys start on the web. Much
of that is through search.
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More than 70% of customer journeys start on the web. Much of that is through search. Your website architecture, web design and user experience affect your:
If you have a website, make sure your UX strategy is putting it to work for your business.
Our team of expert consultants and designers tackle every element of your website’s form and function. From developing custom wireframes that optimise the end-user journey to creating graphical elements that put visual design to work for your business, our UX audit and design services were tailor made for boosting:
At Brafton, our UX design experts use heat mapping, A/B testing and other UX audit methods to make sure your pages are serving a clear and deliberate purpose in the user journey.
Think of your website design as a roadmap for user behaviour. Tell us what you want your site visitors to do, and we’ll help you make sure they do it.
It’s time for a website redesign if your site:
As a full-service digital marketing and website design agency, we have a complete marketing team that stages end-to-end website redesigns, or tackles individual aspects of your new site – depending on what you need.
We have a complete in-house
marketing team that stages
end-to-end website redesigns.
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Our experts have completed web development and entire website redesigns
for clients in a wide array of industries, including:
Finance.
Manufacturers.
Software providers.
Health care providers.
Professional services.
Retailers.
Educational institutions.
And much more.
Every step of the way, we prioritise UX design, because that’s ultimately how you drive digital marketing outcomes.
Great UX design is all about
guiding users through your
interface so they can easily find
what they’re looking for.
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Your site’s user interface (UI) determines the outcome of end-user journeys. This powerful concept is known as human-computer interaction. The idea is that your site’s digital experience can be optimised by making strategic updates to its structure, design methodology and UX/UI element.
By conducting user research to make the digital experience better, you can maximise the value of all website touch points and ultimately increase conversion rates. Some of the factors that our consultants and strategists assess in their conversion analysis include:
Great UX design is all about guiding users through your interface so they can easily find the information they’re looking for and ultimately engage more effectively with your brand.
With intuitive designs, CTA marketing, accessible webpages and usability testing, we make sure all of your UX elements on desktop and on mobile are optimised for your user personas.
You need to think of your sitemap and internal linking structure as the path that you want users to take – because even if you don’t, Google will.
Search engines look at factors such as XML markup and metadata to help determine the value each of your pages provides to users, what function it serves in the user journey and how well it’s serving that function.
At Brafton, our UX audit and design experts analyse and make recommendations for how to optimise all of the following:
A site that does not load within a
second earns 11% fewer page
views than a site that does.
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Your site’s backend structure – and how well you translate that to front-end navigation on your site’s interface – can significantly affect the end-user experience.
And so can we, for the better.
In some cases, it makes more sense to modify an existing site than to overhaul it entirely. In these situations, our consulting department can perform comprehensive website audits that include:
Sometimes, the most important elements of your site’s design are on the backend. Our Bronze, Silver, Gold and Platinum website audit packages can help you identify problems with your website that aren’t so easy to see.
Our website audit packages
can help you identify problems
with your website that aren’t
so easy to see.
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Google prioritises the mobile version of your site when it determines your ranking in search.
Why? Because more than 60% of all searches are conducted on mobile devices. Optimising your site for mobile-first indexing and for a mobile user experience has never been more important than it is today.
Our content strategists and consultants provide in-depth analysis of your mobile site performance, including the responsiveness of its design, and assess technical elements that could be negatively affecting mobile UX.
Your UX design is how you get your site to do your bidding and drive leads deeper into the sales funnel. Higher conversion rates and smoother customer journeys await.
Let’s start optimising.