Why Brafton?

Successful content marketing depends on more than search engine optimisation and the implementation of digital best practices. It requires professional writers who fully understand your industry and the intricacies of your prospective customers.


That’s why Brafton’s editorial department cultivates writers specifically focused on business, training them on not only tone and style, but industry trends, marketplace news and proven business marketing techniques.


From blog posts to white papers to social media content, modern business writing requires flexibility and a wide range of content marketing expertise. Combining immersion in your industry with cutting-edge content marketing best practices, your Brafton content writer will put their experience and insight to work by producing copy that builds brand awareness, demonstrates authority, establishes thought leadership and achieves commercial objectives.

Business Writing Specialisation

Business writing requires its own specialisation, regardless of your marketplace. From finance, law and manufacturing to health care, education and technology, Brafton content creators possess the content writing skills to craft engaging copy that resonates with your target audience in order to support commercial goals. They also have extensive editing and proofreading experience to ensure content is polished and concise.

Your audience has a specific voice in mind. Prospects such as business owners and entrepreneurs seek out expert advice, accurate information and trustworthy opinions. At the same time, your content requires personality to stand out from the crowd and differentiate your business from competitors in the same space.

Working alongside your content writer, your content marketing strategist and project manager will collaborate to create unique campaigns targeting your audience, demonstrating your value proposition and meeting your established goals, all while spotlighting what separates your business from others in your marketplace.

Business Writing Experience

Brafton’s editorial department is composed of professional content writers who specialise in different business sectors. This immersion in certain industries allows them to develop deep knowledge regarding specific markets, including expertise in historical performance, current trends, future evolution and common parlance.

Beyond selecting writers who demonstrate successful business writing skills, Brafton trains content writers through educational materials and thorough debriefing sessions guided by experienced editors, strategists and project managers with proven track records in business writing for specific industries.

Your Brafton team is also eager to learn from your internal subject matter experts. Through rigorous account kickoff procedures, interviews and other processes, content writers are able to glean the complexities of your particular business and its audience.

Beyond industry-specific knowledge, Brafton content writers are trained in content marketing best practices. This includes everything from content mapping to keyword research to utilising leading technology to examine what topics are trending with online audiences across social media. Through the use of Brafton’s proprietary software, your writer is able to craft high-quality content that resonates with your audience while also ensuring vital SEO factors are accounted for, from alternative text included in blog post images to meta descriptions displayed on search engine results pages.

Business Writing Options

The world of business writing is too often solely associated with reports and proposals, as opposed to content designed to engage audiences.

Your Brafton team is able to craft many different types of written assets to serve specific objectives including blog posts, long-form articles, infographics, eBooks, white papers, email newsletters, press releases, social media updates and other web content.

Along with your content writer, you can count on best-in-class graphic design and videography services intended to take your business writing to the next level.

Brafton content writers also understand the importance of voice. Business writing is often relegated to safe, sterile content that bores audiences and fails to drive results. In order to maximise return on investment and assist with brand development, your content writer will work with you to create a unique tone and style for your business writing, ensuring recognition and engagement among website visitors.

Every piece of content is overseen by a content marketing strategist laser-focused on how business writing can be used to further your specific goals and contribute to your overall content marketing strategy. Meanwhile, project managers are on hand as client advocates to ensure all content is completed on deadline and meets strict quality standards.

Business Writing Performance

The success of Brafton’s business writing services is determined by the results of your strategy. Your content marketing strategist will work with your content writer and project manager to fine-tune your strategy based on analytics data detailing various metrics, including website traffic, time on site, bounce rates, conversions and more.

ROI should always take center stage. Regardless of your overall content marketing goals, your Brafton team will ensure each piece of business writing helps you drive revenue by tying specific metrics to monetary value.

Your strategist will routinely walk you through how your content is performing, producing detailed reports to outline the most important metrics, and provide expert advice on how campaigns can be improved further based on hard numbers.

Learn more about Brafton content marketing services, including client examples.

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