Newsletter Writing Services
While email marketing automation and overall strategy are vital to achieving commercial objectives, the actual creation of newsletter content, from both editorial and design standpoints, is just as essential.
Using industry knowledge, internal subject matter expertise and proven best practices, your Brafton content writer will craft email content that resonates with your target audience, providing relevant, valuable and actionable information in the form of news articles, evergreen guides, interviews and more. Email newsletter creation begins with the construction of subject lines that encourage email opens, using direct language that provides both a sense of intrigue and urgency. Through the use of automation software, subject lines can also be customised to include recipient names, or industry- and location-based language geared toward personalisation. Brafton content writers are also trained to avoid language that will either turn off potential readers or be viewed as spam by email service providers.
In addition to targeted, high-quality content, the body of emails will be arranged to promote readability, from size and type of fonts used to the incorporation of bullet points to how graphs are separated. Unique CTAs can be inserted along with appropriate photographs, illustrations and videos, providing eye-catching options to break up text and keep recipients from clicking away.
Your Brafton graphic designer can also include elements such as branded header graphics and custom imagery to both engage recipients and keep branding consistent.
Writers and designers undertake email newsletter creation with target audiences in mind, including how they will consume the content, either on desktop computers or on mobile devices. Content is created accordingly, with layout and ease of use, regardless of device, remaining a primary concern.