What Sets Our Article Writing Services Apart?

What Sets Our Article Writing
Services Apart?

A leader in the content marketing space, Brafton has become one of the largest and most experienced firms in the industry. Over the years, we have steadily refined our approach to produce fresh content that delivers commercial results.

Using the latest search engine optimisation (SEO) best practices and data-driven research, we thoroughly craft articles to:

  • Increase your search presence.
  • Boost your brand awareness.
  • Keep visitors coming back to your site.
  • Bring in qualified leads.
  • Support your digital marketing campaigns.

Our writers are masters of style and tone, nimbly navigating the nuances of your brand’s style guidelines and producing articles that match your vision and message. Brafton’s editorial department has amassed a team of talented professional writers with a depth of experience and expertise in various industries.

Whoever your audience is, we can write to them. No industry, market, audience or subject matter is too niche for our expert writers.

Brafton’s Data-Driven Approach

Our article writing process is heavily driven by market research and search performance analysis:

A dedicated content marketing strategist
works with you to outline a detailed content
strategy tailor-made to meet your specific
commercial goals.

Our in-house consultants create
Search Performance Briefs (SPBs) for each keyword, mapping out important discussion points,
associated search phrases, ideal content lengths, headlines,
landing pages to link back to and much more. We take every
opportunity to finetune each SEO article to increase search presence
and drive engagement.

We conduct keyword research and
analysis to identify search queries
that display high user intent and closely
align with your services and offerings.

Our professional writers use SPBs
as the framework to craft high-quality
SEO content for your blog that speaks
directly to your target audience.

Brafton’s expert writers do whatever
research is necessary to produce engaging
content that meets your brand’s standards,
such as conducting industry analysis and
interviewing subject-matter experts.

Extensive internal quality assurance
testing, including multiple editors
and project managers, fixes any errors
in each blog post. Articles are meticulously
refined and revised before they land in your hands.
Our content writers exhibit dedication and professionalism,
so you can rest assured each blog article written is valuable, relevant and plagiarism-free.

Our team implements your feedback, revising and rewriting articles according to your specifications. Nothing is published until you are completely happy with every aspect of the content. Our article writing service uses the highest calibre SEO techniques and is executed by the highest calibre writers.

Custom Content Created for Your Audience

Custom Content Created for Your Audience

Our team carefully crafts every step of the article writing process to engage your audience. From the outset, our production teams, project managers and content marketing strategists research your industry, market, competitors and customers to determine the best way to:

  • Create original content that resonates with your most promising sales prospects.
  • Improve your search engine ranking on your most important keywords.
  • Target high-intent search queries.
  • Bring potential customers into the sales funnel.
  • Nurture your brand relationship along toward an eventual conversion.

There are several factors our professional writers consider when writing to any audience:

Style & Tone

Style & Tone

Whether you already have a detailed brand style guide or need assistance developing the right voice for your business, Brafton can help. Your professional article writer is adept at skillfully incorporating nuanced writing styles into everything they produce.

Understanding the appropriate tone to take with each piece of content is critical, and it may vary between various target audiences. Your expert writer ensures the readability of each custom article is suitable for the intended reader, whether the content needs to be highly technical or speak to a more general audience.

We can tailor articles to different customer personas and demographics, adapting the language to engage different customer segments.

Topic Selection

Topic Selection

Our content writers use a variety of tools and resources to develop article topics that are guaranteed to resonate with your audience. Among our most common topic ideation techniques are:

  • Industry research.
  • Competitor analysis.
  • Trending social media topics.
  • Breaking news.
  • Customer pain points.
  • Evergreen subjects.
  • Search engine results page (SERP) analysis.

Every topic is carefully researched beforehand to ensure each article we produce finds its intended audience.

Subject Matter Expertise

Subject Matter Expertise

Your customers are discerning individuals, and they can tell the difference between real industry thought leadership and someone faking it. Quality SEO article writing requires more than keyword research and a strong understanding of your brand voice. Each article must also demonstrate your leadership in your industry and knowledge of your audience’s pain points.

Brafton’s professional writers have experience working with a number of different industries, including:

  • Healthcare.
  • Financial services.
  • Higher education.
  • IT.
  • Consumer retail.
  • Software and technology.
  • Legal services.
  • Manufacturing.
  • Oil & gas.
  • And more.

Our blog writers thoroughly research every article to ensure complete accuracy and showcase your brand as a true authority in your market.

Content Goals

Content Goals

Each blog article is part of an overarching digital marketing strategy. As such, every piece of content your professional writer will create has a purpose.

Our professional article writing service gives direction to your content. Each piece is written with your goals in mind, whether those are to improve your search engine rankings, drive traffic to your website, promote a piece of high-value content, announce a new product or service, encourage social media engagement or something else.

Your strategist will monitor the performance of your blog and website content to determine what’s working, how well and the ways in which your strategy can be adjusted to better serve your content goals. Monthly reporting calls will clearly show how each blog article is performing and supporting your brand.

Should You Outsource Article Writing Services?

Outsourcing article writing services to a content marketing agency isn’t your only
option, of course. Depending on available resources, you may be able to take that
work in-house or assign it to a freelance writer.

There are pros and cons to outsourcing this kind of work through an SEO article writing service,
but the benefits far outweigh any potential concerns:



Dedicated professional writers who
understand your audience, industry
and brand.

A full-service content strategy that
aligns every article with your
marketing and commercial goals.

Comprehensive topic and audience
research ensures that each article
resonates with your readers.

Strict quality control measures
produce clean copy that accurately
reflects your brand and
your message.

Agency writers have years of
experience working in different
industries, developing significant
subject matter expertise.

Expert writers can lend their article
rewriting services to mould existing site content into
SEO-enriched copy that draws more organic traffic and increases search ranking.

Full-service agencies provide services
beyond copywriting, including design, video, social media, web development, marketing strategy and SEO consultation.

Content writing services are typically
far less expensive than hiring a
dedicated editorial team.



In-house copywriters have the benefit
of working closely with your internal
stakeholders. That being said, we pride
ourselves on our responsiveness, making
our strategists, project managers and
professional writers feel like an extension
of your team.

In-house teams are already
intimately familiar with your
brand’s audience, messaging and
style guidelines, although Brafton’s
quality writers take the time to
become brand experts
in their own right.

Contracting freelancers may be a
more affordable option. However,
they may not have a firm grasp on
your brand, your audience or your
industry to consistently produce
quality articles that
meet your standards.

In most cases, the benefits of working with a content marketing agency far outweigh building a dedicated internal team or handing assignments to an unvetted freelancer.

Brafton’s article writing services deliver more than just quality content. Everything we produce is in support of a broader content marketing strategy. Our teams routinely measure and analyse article performance, continually refining content to drive more traffic, increase search visibility, produce qualified leads and, ultimately, generate more revenue.

We’re helping our clients meet and exceed their commercial goals, one article at a time.

Learn more about our Article Writing Services.

Contact Us