How Much Does PPC Cost in 2020?

Brafton prices PPC campaigns as a monthly package of 10 units, with each unit costing £65, or
as a custom quote of two units per hour of work. This does not include the cost-per-click fee
charged by the advertising platform. For context, Google’s average CPC is about $0.58 on the
display network and $2.32 on the search network as of early 2020.

Rolling Paid Search Management

In addition to or in lieu of monthly service, our dedicated PPC strategists can manage your monthly PPC budget at a rate of two units per hour. Our Promotions & Engagement Team provides additional support and expertise, and reallocates spend across networks as needed to maximise results. We optimise and diversify your paid spend across the following campaign types:

  • Paid search ads.
  • Display ads.
  • Retargeting ads.
  • Syndication (Taboola, Outbrain, and Third-Party Networks).
  • Google Shopping Campaigns.
  • More.

Learn More

Onboarding New Clients

At Brafton, every client undergoes a formal onboarding process, regardless of which of our marketing services they sign up for. We work with your marketing team to become familiar with core business goals and fully understand your current marketing strategy.

From there, we look at baseline metrics through Google Analytics, Search Console and other web analytics platforms to determine if and how PPC management can help you achieve your marketing objectives.

Finally, we assign a PPC consultant to your account to help you with every stage of your digital advertising campaign.

Learn More

ppc management

The ABCs of PPC

Pay-per-click advertising is exactly what it sounds like: Each time someone clicks on one of your ads, you pay a small fee to the platform that published the ad.

Across the industry, the average click-through rate for paid ads is 0.34% for display ads such as banners, and approximately 2% for search. While this may not seem high compared to organic CTR, conversion rates for paid ads can be anywhere from 50% to 150% higher on average than organic content.

The secret to managing a highly effective PPC campaign that will yield a relatively high CTR, a strong conversion rate and, ultimately, ROI is to use paid ads as one facet of a cohesive marketing strategy.

Each PPC campaign should somehow serve a specific function and have clearly established success metrics.

white label ppc

What is White-Label PPC?

White-label PPC is just a fancy way of saying third-party PPC management. Brafton will manage your digital advertising budget and help allocate spend to the most effective networks. This PPC optimisation will help ensure that your digital ad campaigns target the right audience on the right networks.

Google Ads

Google and Google-owned YouTube occupy an estimated 23.1% of all ad spend, digital and traditional. The search engine giant sells PPC ads on a display network and on its search engine network, which reaches 90% of all internet users. It also boasts some of the highest CTRs of all ad networks. At Brafton, we help manage Google search and display ads in all of the following ways:

  • Target audience identification.
  • Retargeting management.
  • Keyword selection.
  • Meta description optimisation.
  • Ad landing page optimisation.
  • A/B testing.
  • Banner ad design.
  • Campaign performance monitoring.
  • Google shopping campaign management.
  • Gmail ads.
  • Local Services by Google.

Our PPC consultants also collaborate with content strategists to help improve the Quality Score of each ad landing page. A strong Quality Score is the result of relevant, keyword-optimised landing page copy, and it can help you win bids at a lower CPC. We also ensure that landing page UX is optimised to convert site visitors.

google ads

Google and Google-owned
YouTube occupy an estimated
23.1% of all ad spend, digital
and traditional.

social media ads

Social Media Ads

Brafton offers social media ad management at a rate of three units per ad for up to £650 in ad spend. Any managed spend above £650 is custom quoted. As part of our services, a social media consultant will work across social networks to home in on target audiences and maximise the performance of your campaigns. We also provide reporting and one custom image per ad. The social media ad networks we support include, but aren’t limited to:

  • Facebook Ads.
  • Twitter Ads.
  • LinkedIn Ads.
  • Instagram Ads.
  • YouTube Ads.
  • Pinterest Ads.
  • Snapchat Ads.

Learn more

Retargeting Ads

Ads are most effective when they target leads that have already expressed interest in the types of products and services you sell. Retargeting networks use cookies and third-party data to match your ad content up with web users’ based on their browsing behaviours.

At Brafton, our PPC consultants manage and optimise ad spend across retargeting networks to help you get your ad content in front of potential customers. We use platforms such as AdRoll to support your remarketing efforts and drive up conversion rates.

retargeting ads

Syndication Networks

Paid syndication extends your content across third-party sites, helping to get your brand’s messaging in front of a larger audience of web users. Our PPC consultants leverage networks such as Taboola and Outbrain to get your content listed on other websites so that you can tap into their existing audiences.

Video Ads

Brafton’s full-service video team can script, produce, shoot and edit video ads that demonstrate the value of your products and services. Our PPC managers can then help you distribute the ad across relevant channels to maximise exposure.

À la Carte Services

Just because it isn’t referenced on this page doesn’t mean we can’t do it. Our comprehensive portfolio of marketing services and flexible pricing models makes it easy for us to deliver à la carte services that include, but aren’t limited to:

  • Custom PPC reporting.
  • Meta description optimisation.
  • Ad landing page optimisation.
  • Ad design.
  • Text ad copywriting.
  • Call-to-action marketing.
  • Amazon ad campaigns.
  • Bing Ad campaigns.
a la carte

Better PPC Management Starts Here

The best PPC service for your brand are the PPC services that boost CTR and drive up conversions.

At Brafton, we make sure that every PPC campaign we launch is delivered to the right audience
through the right network. We also analyse the content at the other end of every ad we help create
and/or distribute to help ensure that you get the lowest possible CPC with the highest possible ROI.

In the age of non-interruptive marketing, paid advertising still has its place
in most content marketing strategies. We’ll help you find it.