Search Engine Optimisation London

SEO Strategy

Every successful SEO strategy begins with a plan, including goals and tactics to reach them.

As a leading SEO agency, our strategists receive SEO training to ensure they’re up to date with the latest best practices. They understand how to leverage SEO for companies in various industries, of different sizes and with specific business objectives.
When you need a new or updated SEO strategy, the experts at Brafton have you covered. Here’s what creating or improving your strategy might include:

SEO audit

An SEO audit will show how your current website aligns with the SEO best practices of today. There are several tiers of website audit that Brafton provides, each of which highlights errors that could be impacting your search ranking. Site audits can also provide information about how to remedy the errors and show how you compare against your competition.

Keyword research

Your SEO plan needs to have targeted keywords that are relevant to your industry, brand and offerings. Your dedicated SEO specialist can conduct in-depth keyword research to identify the keyword phrases and terms you should be targeting to reach the right audience.

Content planning

You can’t do SEO without content. A good SEO strategy identifies which types of content will best support your goals. Whether you need updated landing page copy, keyword-targeted blog articles, thought leadership content that encourages backlinks or something else, our team of strategists, writers and other experts can produce it.

E-Commerce SEO

E-commerce SEO is vital to brands that primarily sell online. Brafton’s team of SEO strategists and consultants engineer a bespoke SEO strategy that helps you funnel more traffic from search engines to your product pages.

Those services may include:

• Product and service page optimisation.
• Schema markup.
• Review and citation management.
• Technical integration support.
• Conversion rate optimisation.
• Image optimisation.
• Web demo creation.
• A/B testing.
• Sophisticated keyword targeting.
• Page speed and mobile optimisation.
• Sitemap optimisation.
• Rich snippet optimisation.
• Website redesign.
• User testing.

The inbound links generated from prominent review sites and e-commerce platforms can boost your organic search presence, allowing additional customers to find your products more easily. As this flywheel is set in motion, your business benefits from greater organic, referral and direct traffic from sources all across the web.