Marketing Consultancy

Digital strategy

Digital marketing is complex but critical for any brand. We can help you determine which channels will serve your organisation best, how to leverage them for the best results and how to target your audience with them.

Content strategy

Every marketing strategy requires content, and a plan for how to use it. Carefully planned content strategies include which types of content you need, which key terms, phrases and topics you must cover, and how to distribute them to your audience.

Email strategy

Social strategy

Your audience is on social media, and you should be, too. Your social strategy guides your activities, including which platforms to utilise, the types of messages and content to share on each and how to engage followers.

SEO strategy

Search engine algorithms are subject to change – sometimes with absolutely no prior notice. A good SEO strategy helps you roll with the changes gracefully and strives to get your content on Page 1.

Rolling social media management

A dedicated social media strategist will craft an engaging social strategy for your brand that will broaden your reach, increase followership and encourage conversions. Your strategist will also pull monthly reports to demonstrate your performance and provide actionable recommendations for how to continuously improve.

Social media advertising

Paid social media strategies complement your organic tactics well. Whether you need help getting started with social media ads or want advice on how to improve an existing strategy, the social media strategists at Brafton have done it all. From Twitter, LinkedIn, Instagram or Facebook advertising to paid posts on another network, your strategist will be able to guide your strategy for the best results.

Social engagement videos

Videos are more eye-catching than any text post you can write. This is critical on social media platforms like Instagram or Twitter, where users scroll until something pops out at them. We create social engagement videos that will grab attention and encourage brand recall and engagement.

Social listening

What’s everyone saying about your brand or industry? Our social media consultants can let you know with social listening. This is the practice of collecting everything that’s being said about your brand, offerings and industry, then determining the best way to respond or contribute to the conversation.

Custom reporting

The key to successful online marketing strategy is data: Collecting the right information, analysing what it means for your marketing activities and adjusting your approach based on findings. Your social strategist can carry out each of these steps, providing you with the most important metrics and actionable insights.

Social media competitions

What could be more engaging than a social media contest? Your social strategist can create and carry out a competition for your audience through the social channel of your choice, then analyse the results to provide more insight into your target audience and what makes them tick.

End-to-end campaign creation and implementation

Our email strategists have created drip campaigns, re-engagement campaigns, triggered email campaigns and more. Whether you need automated email marketing for lead generation, product or service promotion, cart abandonment or something else, we’ve done it.

Email copywriting

Our writing team can craft email copy that follows your brand guidelines and aligns with your organisation’s voice. We write email newsletter copy, promotional copy, lead generation or nurture content, and more.

Email campaign management

Our email marketing services can be carried out through your entire campaign, including managing each campaign and reporting on its success. We can manage campaigns you create in-house, or that we build for you.

Email template design and creation

Your emails must look visually appealing and reflective of your brand. Our designers can create attractive email design for any type of message you need to convey, and our expert developers can create the HTML templates you need to utilise them on your email marketing platform.

Marketing automation

Brafton marketing automation services also extend to other facets of a marketing campaign, including content marketing, social engagement and brand promotion. We take the headaches out of managing your day-to-day marketing needs. Our in-house specialists have the technical skill set to help with CRM integrations and other automation-specific improvements to make the most of the marketing technology that you’re already using.

Blog and article writing

Our expert writers can create top-of-funnel content that’s meant to educate and inspire your audience. This content is SEO-forward to ensure it performs well in search. Every blog post we create is comprehensively researched to answer your readers’ questions, and always conforms with your brand guidelines and voice.

White papers and eBooks

Bottom-of-funnel content is more in-depth, requiring greater attention to detail and deeper research. Our writers have created thought-provoking content that matters to our clients’ audiences. We will research your industry, become intimately familiar with your brand and offerings and even conduct interviews with subject matter experts or professionals from your team to guide this content.

Case studies and video testimonials

Prove that your solutions work: Case studies and video testimonials are examples of powerful bottom-of-funnel content that drives conversions. Our team can interview your real customers to uncover the specific aspects of your solutions that made a positive impact. Then, we can either turn them into branded case studies, or expertly crafted video testimonials – or both!

Landing page copy and design

Your website is the baseline of all your marketing efforts. Make sure it reflects your brand identity, effectively promotes your value and provides the information your audience needs. Our writers and designers can work in tandem to create landing page copy and design that looks great, reads well and encourages conversions.

Infographics and custom images

Graphics bring your marketing assets to life. Our graphic designers can create thought-provoking infographics and beautiful imagery that complements your blog articles, emails, social media posts and more.

Live-action or animated videos

Our team of videographers and animators can craft the videos you need to support your marketing and sales efforts. Whether you need explainer videos, product demos, introduction videos, whiteboard animations or something else altogether, we can do it.