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Video content accounts for approximately 80% of all web traffic. It’s one of the most powerful
marketing tools for making a lasting impression on your target audience. A single, exceptionally memorable TV advert is like a mnemonic device: If you can recall the content, it’s that much easier to recall the brand that published it.
Video is also an effective way to visually represent complex ideas in a digestible format. Case
in point, 97% of businesses say video helps people gain a better understanding of their
products or services.
Good ideas represented in a great way can provide a whole new perspective on a brand and its offerings. This is the core tenet of video marketing, and the mindset that Brafton videographers bring to visual storytelling at every phase of the sales funnel:
Two-minute how-to or quick-tip videos are examples of top-of-funnel content to be quickly and passively consumed and easily shared. Introduce your brand to a whole new audience with engaging social media content like Twitter, Facebook and YouTube videos.
Gated video content such as tutorials, webinars and virtual tours are inroads for engaging potential customers.
Video testimonials, explainer videos and product demonstrations can all help move leads from the middle of the sales funnel toward the bottom.
Training videos, walkthroughs and explanations can help customers maximise the value of your products and services and ultimately provide more reason to stick around.
Brafton staffs in-house script writers, producers, videographers and editors who work directly
with content strategists to ensure each marketing video is used effectively.
Our professional production teams – including directors, video editors, videographers and animators – have hands-on experience with the latest HD and 4K video cameras, professional lighting and audio equipment, and top-tier video editing software like Adobe Premier, Final Cut Pro X and Davinci Resolve.
Whatever commercial, marketing and business objectives you have, Brafton video marketing services can help you attain them.
With our help, businesses can create compelling visual content without the high video
production cost. From planning and developing a creative concept, to shooting new footage, splicing together existing footage and adding visual effects, recording audio and everything in
between, our video services cover the entire spectrum of film production.
Our clients are directly involved in every stage of the video production process, ensuring the finished product is on brand and on message.
Here are some of the steps included in a production schedule:
We can help you choose a direction to take with your video strategy, or provide ideas on the type of marketing video you want to create.
If you need a video script, our editorial team can write it. If you’re aiming to do a vox pop or testimonial video, you may need interview questions in lieu of a script; we can plan questions and interview cadences designed to get great quotes and video clips.
A storyboard is a graphical outline of an animation. It shows the highlights of the video, including the script, on-screen text and transitions.
Whether we’re travelling to your location or event, or you’re coming to our in-house studio, we’ll be prepared with all the right equipment, including the appropriate cameras, microphones, lighting, green screens and more.
Your video editor will parse through all the footage and identify the best way to put it all together. The final product will be the right length, and could include multiple cuts to use on social media, your website, at trade show events and more.
Once you’ve reviewed the video, you can request any edits you may have. Once finalised, you’ll receive the video in a shareable format for you to upload to your YouTube channel, Vimeo or another video sharing platform.
Contact us today to learn more about our commercial video services and how they can power your marketing campaigns.
