Why PPC?
PPC ads are highly visible. A strategic click campaign can boost brand awareness, generate new business leads and contribute to higher conversion rates.
On the surface, PPC ads may look simple, but they are supported by complex and ever-changing bidding strategies, search engine optimisation (SEO), creative copywriting and website UX design. Building and managing effective click advertising campaigns is a multifaceted effort that requires expertise in each of these categories.
When you work with Brafton’s PPC consultants, you own your PPC accounts and we’ll take responsibility for strategy, implementation and management.
You will work with a team that includes a dedicated PPC consultant along with a project manager, content marketing specialist and other experts that will elevate your search marketing journey. Together, they will get to know your brand, product and service offerings, mission and values and, most importantly, the key performance indicators (KPIs) that are most important to your organisation.
You’ll benefit from our experience and expertise with a data-driven approach to decision making.