Interactive Infographics

How it Works

If your brand has big dreams, we’ve got big content. We use a multi-tiered infographic design model that customises the scope and size of your information graphic to match your commercial needs.

Interactive infographics are the next frontier in content marketing, enabling your site visitors to directly interact with your brand – your readers become active participants in your brand’s content.

Attention spans are in short supply, and digital audiences will tune out any content that’s boring, uninspired and stale. Interactive infographics are visually stimulating and give visitors a reason to engage your brand.

Interactive Infographic Examples

Click on each interactive infographic example to see it in action:

Hover over each interactive element to see the services our client offers. Test your AWS knowledge with this quiz. What questions would you ask your audience? Learn about occupational health and safety with this animated infographic.

What is an Interactive Infographic?


Interactive infographics are data-rich, visually compelling and engaging infographics that also utilise subtle animation and responsive features so users can interact with the design.

In essence, viewers can discover information and interesting facts on their own by scrolling, clicking, unfolding, panning and zooming over the infographic. These movements trigger the functions within the design to display additional relevant content.

Animated infographics are an elegant and powerful way to explain dense subjects without bombarding the reader with information or crowding the screen with text.

Common examples include:

  • Maps/globes

  • How-to guides

  • Timelines

  • Flowcharts

  • Informational charts/cheat sheets

  • Custom questions/quizzes

An interactive infographic is a superior form of a static infographic. The interactive experience allows for more interesting data visualisation, dynamism in the types of information that can be presented and greater user engagement.

Interactive elements can easily turn a good infographic into a great infographic.

How Interactive Infographics are Created

Interactivity requires integration and proficiency with design and technologies, such as Adobe Illustrator, Photoshop, Adobe After Effects and web languages like JavaScript, CSS and HTML. The webpage that hosts the infographic should include an embed code, typically from a custom-built tool or a third-party resource, which enables animated elements on the site.

Including Interactivity in Your Marketing

Interactive infographics can serve as standalone assets on a webpage or as part of a more holistic content launch. Many of our clients create infographics for use as sales-enablement tools or to demo products or software in a user-friendly way.

At the top of the funnel, you can promote interactive graphics on social media and insert yourself into industry conversations by designing around recent trends. Creative, original and engaging content like an interactive infographic is primed to reach the largest audience and even go viral. Brafton designers can also animate a custom image, creating shorter motion infographics that can stand in for a static image in a blog post or article.

Further down the funnel, this visual content allows you to collect prospect data based on how they interact with your graphic. If the design is a question-and-answer format, you can track the specific route their responses took – one direction could signal the user is simply a site visitor with little interest in your product, whereas the other direction could mean a visitor is actually a warm lead.

You can qualify prospects more quickly and then produce follow-up content for them to read based on their interaction with your graphic.

Interactive infographics are more resource-intensive to create, but they’re also of higher quality. To maximise the asset’s value, you should actively promote them to your target audience by distributing them across multiple channels.

The Visual Marketing You Need

We believe in content that converts, content that makes an impact.

Without visual elements, your content marketing dollars are wasted.

74% of marketers use visuals as the primary asset in their social strategies.

37% of marketers state visuals are the most important type of content for their businesses.

People follow directions 323% better when using text + illustrations compared to text alone.

41.5% of marketers state custom infographics drive the highest visual engagement for their brand.

31% of marketers state they are devoting more than 40% of their marketing budget to visuals.

More than 4 billion people have internet access, and your content must compete with every piece of information on the web to earn an audience.

Interactive infographics can put you ahead of
99 percent of all other marketers in your industry.

Find Out How