Why Professional Whiteboard Animation?

Why Professional Whiteboard Animation?

Compared to traditional talking-head videos, whiteboard animations solicit 3X as many social shares and 2X as many purchases.

Consumers also spend 88% more time on websites with video content than websites without.

Animations keep users on the page, which is a primary search engine ranking factor. Using professional whiteboard animation accomplishes more than static imagery and written content could ever hope to achieve.

To tell your story in a way that moves leads down the funnel and influences buying decisions, use whiteboard videos for maximum effect on your target audience.

Brafton animation sizzle reel

Whiteboard animation service vs. DIY animation

Whiteboard animation service vs. DIY animation

It’s possible to create your own whiteboard animation for your site. There are plenty of tools and software that help you create videos that feature drawing hands and animated whiteboards. While these may help bolster your video marketing strategy with engaging content, there are some drawbacks to these options.

Brafton will produce, publish and promote your whiteboard animated video with our team of in-house animators and marketing experts. Some of the benefits of working with a whiteboard animation service include:

Quality and branding

You need animations that are high quality and reflect your brand look and values. Free whiteboard animation software can help you create your own video to share, but with limited options for design styles, background music, font choices and other elements, it’s difficult to make them look unique to your brand.

When you work with a professional whiteboard animation creator, each second of your video will emulate your organisation and present high-quality graphics.

Every element of your video matters, from the character animation to the voiceover to the script to the drawing style.

Support and promotion

When you work with DIY animation software, your final product is a video file. While you may be able to utilise this file in a few ways, working with a team of marketing professionals will help you make the most of your final product.

Once your video has been created, it’s essential that you strategically distribute it through your various marketing channels:

  • Upload it to YouTube, Vimeo or another platform.
  • Share it on your social media platforms.
  • Embed it on relevant landing pages.

Brafton can help you glean the most value from your video by creating multiple cuts to share on specific platforms, creating a distribution plan, and collecting and analysing performance data to see exactly how your video is supporting your marketing efforts.

Animation Services at Brafton

As a full-service digital marketing agency, we do much more than create awesome animations for your brand. Here’s a look at our popular video production and promotion services:

2D animation & 3D animation

2D animation

We can help you create the best animation for your brand, from start to finish. Our content marketing strategists can help you determine the right topic to cover in your animations. Then, your writer will create a script and your video team will build a storyboard outline to show you exactly what your video will look like. Finally, we will create your video, complete with custom imagery, text and vector icons, background music, voiceover talent, and your brand logo and colours.

3D animation

Add some dimension to your video with 3D animations. These are great for showcasing a complex product, animated explainer videos or turning your logo into an eye-catching animation.

Hybrid live-action video + Promotional services

video promotion

Hybrid live-action video

Our video team creates high-quality live-action videos as well. We can combine this with our animation expertise to create unique and engaging hybrid videos that take your audience on a journey they won’t experience anywhere else.

Hybrid videos are excellent for explainer videos, introductory videos, how-to videos and more.

Promotional services

Creating a video is just step 1. After that, you need to promote your video and analyse how well it’s working for your brand. When you work with Brafton, your dedicated content marketing specialist will help you determine the best ways to promote the video. This may include:

  • Sharing on YouTube and social media.
  • Distributing it through marketing emails.
  • Posting it to your blog.
  • Embedding it on your landing pages.

Illustrate Your Message

Illustrate Your Message

Whiteboard videos provide visual cues for the time-strapped viewer. Because they’re one of the most digestible, seamless types of marketing content, whiteboard videos are tailor-made for today’s consumer audience.

Using custom illustration, software-enabled animation, sound effects and the expertise of top motion graphics designers, you can create a video that’s direct, engaging, targeted and impactful.

What’s your brand message? Now let’s make it animated.

Educate Your Audience

Educate Your Audience

Synthesise complex product specs, offer step-by-step explanations and animate how-to guides to bring your customers and prospects up to speed on your business capabilities and product offerings.

Words are great. Graphics are better. Animated graphics all the more.

Using brand-specific typography, style, instructions and narration, our video team starts at the drawing board and finishes with the final touches of video editing to create the educational content your audience craves.

Present Big Ideas on Small Screens

Present Big Ideas on Small Screens

Your dedicated animator and scriptwriter take your ideas to the screens of your audiences’ laptops and smartphones.

Throughout each stage of brainstorming the idea, writing the script, designing the visuals and producing your marketing video, we infuse your story and your business expertise. We combine custom artwork and the best in whiteboard animation software applications, including Adobe Illustrator, After Effects and Audition, for high-quality results.

For additional context, we include off-screen voiceover talent, enhanced audio and graphical annotations like subtitles, company logos and calls-to-action.

Whiteboard Videos In Your Content Marketing Strategy

Whiteboard Videos In Your Content Marketing Strategy

Whiteboard animations are multifunctional corporate video assets that marketers in all industries can benefit from. This creative marketing tool can:

  • Engage your audience.
  • Break down complex concepts for the average viewer.
  • Boost your digital content campaign.
  • Tell your product or service story in an engaging, animated fashion.
  • Increase sales and business results.

Have existing marketing collateral that’s dormant on your site? Repurpose it into a short 90-second whiteboard animation embedded on a landing page.

Need to engage followers on social media? Quick-hitting, informative 30-60-second videos generate more likes, comments and shares.

Sales process slowing down after the first few touch points? Create whiteboard videos that prospective clients can share with internal stakeholders and advocate on your behalf.

Videos help populate resource centres with dynamic media, quickly answer site visitors’ questions, and exhibit the more innovative and creative side of your brand.

Put a fresh spin on your corporate videos with the high-value animation production that can drive your content marketing strategy.

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