The Visual Communication Your Audience Needs

The Visual Communication Your Audience Needs

Our infographic designers, illustrators and industry researchers give your brand a visual lift by synthesising often-complex data into digestible and shareable graphics that drive value.

Brain studies have shown that pairing text with graphics increases information retainment over a longer period of time. Great design is how your brand stays top of mind.

Brafton’s design team helps you convert new customers and establish industry expertise through designing infographics and other graphical assets.

View Our Latest Infographics

Our Approach to Design

Graphic design is a group effort. Don’t let anyone tell you it isn’t.

Step 1:

Step 1:

We combine the power of our Design, Editorial and Strategy departments to create infographics that will resonate with your audience, convey your brand messaging and propel your ongoing marketing campaigns. Many of our graphic design ideas centre on industry data, top trends, future predictions, practical solutions and brand identifiers.

Step 2:

Our design process goes something like this: After scoping out the size of the infographic and forming a written outline of the key points to be illustrated, our designers can produce wireframes to give you a strong idea of how we’re bringing your vision to the market.

Post-mockup approval, our design team uses your brand guidelines as a jumping-off point and researches competitors and industry leaders to define what will differentiate your infographic from the rest. You can expect to see a layout of custom:

Instructional diagrams.


Character images.

Hand-drawn illustrations.

Lists, charts, graphs, maps.



Statistical insights.

Brand formatting.

Step 4:

From there, our designers break out the industry-best infographic tools and within a week’s time, your infographic is finalised and ready to launch.

Infographics of Every Size

Data visualisation infographic

Informational or list infographic

Process or flowchart infographic

Comparison infographic

Timeline infographic

Geographic infographic