Why eBooks?

eBooks are firmly rooted as the cornerstone mid-funnel content in marketing strategies. They are extremely versatile in their effective promotion abilities, namely through blogs, email marketing, social ads and PPC, effectively moving prospects from top-of-funnel to mid-funnel.


Interested viewers get a free eBook with compelling tidbits of info, and you get more names and emails on your mailing list. Now that’s what we call a win-win in digital marketing.

eBook Writing

Your industry-focused writer works in conjunction with your content marketing strategist and project manager to map out and structure your eBook from start to finish. Trained in creative writing and content marketing best practices, your content team will:

  1. 1. Ideate: We’ll brainstorm eBook topics that will appeal to your targeted audience while also supporting your commercial goals.
  2. 2. Outline: The winning idea becomes eBook copy, ready for your approval.
  3. 3. Edit: Your content writer will implement your feedback, making the changes that ensure your eBook turns leads into sales.

A note on brevity: eBooks emphasise visual storytelling, so we limit each page to about 125 words of copy. Our content writers take great care to ensure each piece of text is crafted for maximum impact, focusing on hard data and insightful takeaways.

We will list the author(s) byline of your new eBook to whomever you deem most appropriate within your organisation.

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eBook Design & Formatting

Once the text is approved, our graphic design team will format your eBook. Your designer will incorporate your brand’s visual marketing guidelines, as well as artistic preferences for art style and imagery. Working with the rest of the creative team, your designer will arrange text and imagery on the page for maximum reader engagement.

Every eBook includes a cover design, table of contents and back cover – plus all the good stuff in between. Once designed, we want to hear what you think. You’ll have the chance to provide feedback on the design prior to publishing to your website and diving into promotion.

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eBook Conversion Services

Brafton’s proprietary Arch technology makes it easy for your content marketing strategist to gate your eBook with a dedicated landing page on your website. The landing page copy will entice people to download the content, while search engines pick up on keywords and increase the chances that the right viewers click the link.

What’s more, you can use the dedicated link to share the eBook beyond your website. Utilising UX best practices to encourage downloads, your strategist will track conversions and consult on which channels to use for promotion and distribution (meaning which social media accounts, blogs, email newsletters and so on).

Brafton can also create unique CTA buttons that link to your eBook landing page, allowing you to insert them into relevant blog content and throughout your website to enhance lead generation further.

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eBook Promotion

Naturally, your marketing plan requires some savvy promotion efforts to share your content with the world. We won’t give up on your eBook after publishing it to your website, but instead will help you promote it across multiple channels. Even better: You can do a lot with free promotion tactics. The big ones include:

  • Social media
  • Email
  • Blogs
  • Sales meetings

eBooks are an ideal middle-of-funnel inbound marketing asset to promote on social media and through targeted emails. After publishing your eBook, Brafton’s content writers and social media strategists will work hand-in-hand to promote your content among followers on all major social media networks, as well as craft promotional email campaigns aimed at your targeted audience and readers.

We can also create blog content around the same topics, linking out to the eBook or embedding custom CTAs within the posts for more engagement.

The perfect content to accompany a sales pitch, eBooks also serve as incredible sales enablement tools. Your business development executives can distribute them to prospective customers, impressing them with a visually appealing yet informative asset.

With help from Brafton’s promotion services, you can not only earn more leads but also enable your brand to push prospects through the sales funnel.

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